365 Jablonec

The town of Jablonec nad Nisou faced the challenge of modernising the presentation of cultural events for its citizens and visitors. The original system based on a printed calendar was no longer compatible with the requirements of modern times and the needs of users.

Key issues:

• Manual entry of events - time consuming and error prone
• Limited accessibility - lack of proper digital form
• Lack of flexibility - difficult to update
• Barriers for small organisers - difficult to publish events
• Outdated design - unattractive to younger generation, mobile devices etc.

Project goal:

Create a modern digital platform that automates processes, increases the availability of information and supports local cultural life.

Before the launch of 365 Jablonec, cultural events in the city were communicated through paper calendars, posters, individual websites and social networks of various organizers. It was difficult for citizens and visitors to get a complete overview of what was currently happening in Jablonec.

Thanks to the new platform, all events - from town festivals to cinema screenings to community workshops - are gathered in one central location. This has significantly improved public awareness, increased attendance at events and also made the job of organisers, who can easily upload and manage their events, easier. At the same time, the portal enables the export of data that is used as the basis for the printed version of the Sports and Cultural Calendar, which is part of the Jablonec Monthly.

365 Jablonec has thus become not only an online calendar, but also a fundamental building block of the digitisation of the town. Thanks to the API connection with external platforms such as kudyznudy.cz, kinajablonec.cz and the upcoming new town website, it brings automation that saves time, eliminates errors and ensures the timeliness of data. In the future, the platform will enable further connection and development of functions across the areas of culture, leisure and tourism.