SEO is the foundation. But AI chatbots need to know you too.
Part of search is moving to ChatGPT, Perplexity, Gemini, Google AI Overviews and other tools. It does not mean the end of SEO. It is one more way a customer can reach your brand (or your competitors).
SEO
Decides whether people find you in search results.
GEO
Decides whether AI tools use you as a source, mention you or recommend you in their answers.
Do you recognise yourself in any of these scenarios?
- Organic traffic is falling and nobody can say exactly why.
- Rankings dropped after a redesign and have not recovered months later.
- Competitors rank above you and it is unclear what they do better.
- The wrong pages show up for your important keywords.
- ChatGPT recommends other companies when asked about your industry.
- You are visible in Google, but AI ignores you.
Proof instead of promises. We handle SEO from the first lines of code.
Kalkulátor.cz
WEBTOP100 · SEO category winner
We did not build Kalkulátor.cz expecting to fix SEO with a plugin before launch. It was part of the architecture and development from the first lines of code.
Within a year and a half the project won the SEO category at WEBTOP100 – in energy and insurance, where the fight for rankings is tough.
Since then we keep developing classic SEO on it and today we also focus on its visibility in AI search.
445keywords
The site ranks among the top three results in Google search
AICitations across platforms
All major AI platforms cite the site as an answer to user queries
Areas where your visibility may be leaking
An automated tool generates hundreds of warnings within minutes. It will not tell you which of them actually cost you traffic or money.
Indexing and crawlability
Robots.txt, sitemaps, canonicals, redirects and duplicates.
Core Web Vitals
Real user speed data and the specific causes of slow spots.
Content and keywords
What you really target, which topics are missing and where pages compete with each other.
Site architecture
How pages are structured and where internal links point.
Structured data
Correctness and clarity for search engines. Not a trick for ChatGPT.
AI visibility
How the brand appears in AI answers compared to competitors and in what sentiment.
Four steps. A clear deadline.
01
Free introductory call
In 30 minutes we go through your goals and problem and recommend a suitable scope.
02
Access and kick-off
Once we get access to Search Console and analytics, we start working on the audit.
03
Audit
Technical, content and AI part. Usually takes 10–25 days. Severe issues are reported immediately.
04
Handover and priorities
We prepare a prioritised report and walk through it with the client and the development team.
You get a document you can act on
We write the output so that work can be planned straight from it.
01
Priorities by impact
You see first what has the biggest impact on visibility and business.
02
The exact place of the problem
We show the pages, templates, components or parts of code the finding concerns.
03
For marketing and development
Developers get material for implementation. Marketing understands the reason and the expected impact.
Bringing a visitor in is only half the job.
We can tell you why Google does not show you. We can find out why ChatGPT does not recommend you.
Then comes the second question: what happens when a person finally lands on your website?
We are a digital agency, so during the audit we also watch how the site is used. When we find a spot where people get lost or leave, we write it into the output.
If we find that the main problem is not visibility but the website itself, we will say so, even if a UX audit would make more sense.
Our SEO and GEO expert will guide you through the audit
Jakub Honíšek
At UX Fans since 2020. He handled SEO on Kalkulátor.cz from the first lines of code. The project went on to win WEBTOP100 in the SEO category.
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