Webinar

The webinar is primarily for:

• Owners of mid-sized companies and e-shops who feel their website has a low conversion rate despite having traffic.
• Marketing managers who need practical arguments for prioritizing performance over subjectively “beautiful” design.
• Startup founders who want to build their website on solid foundations from the very start.
• Anyone lost between quality and quantity who wants to understand the difference between what people do on a website (GA4) and why they do it (Hotjar/Clarity).

What will you learn?

In 60 minutes, we'll walk through the journey from a “dead” website to one that actively persuades visitors to take action:

• End of aesthetic dictatorship: Why websites like Bazoš dominate the market even with a design that would never win any design competition.
• Pillars of trust: How to use proven practices to eliminate customer fears and concerns about purchasing.
• Psychology of persuasion: How to use social proof, scarcity principle, and clear calls to action to make users meet your goals. Ethically.
• Data in practice: How to interpret conversion rates and why 1,000 conversions per month is bad news if you have 50,000 visitors.
• Tools of the successful: A quick insight into how to use qualitative and quantitative research methods together.

Lecturer

Martin Mussil

LinkedIn

For more than 16 years, he has been optimizing the commercial performance of e-shops, websites, and applications. He has helped grow the largest Czech online projects and his know-how helps companies maximize return on investment and reduce risks in developing digital products.

For more than 16 years, he has been optimizing the commercial performance of e-shops, websites, and applications. He has helped grow the largest Czech online projects and his know-how helps companies maximize return on investment and reduce risks in developing digital products.